Effort ≠ Results
I saw a blog the other day hyping a whitepaper talking about how marketers can drive revenue – and not just brand awareness. That someone is hosting a webinar to talk about how at least some companies...
View ArticleHow Much Do You Charge?
Sometimes people ask how much we charge – but billable rates are a dicey thing. No one wants to pay $250 an hour for someone’s time. And that’s not even the going rate for most senior strategists....
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